As you may know, we have spent the last 52 weeks launching or help launching a new business every week. Part of our primary mission is to showcase the accessibility of entrepreneurship. Not to say that it is easy or for everyone. Rather, we aim to show that with the right tools and guidance, it does not have to be as difficult or risky as you might think. We have countless stories that illustrate the main concepts everyone who wants to start a business should understand. It is our aim to write a book that shows people how to responsibly test a business idea, without quitting their job or risking their life savings.