Week 24, we are working with Allan Herrera, a New York city based artist with 10 years experience in trend forecasting, textile development and costume design/fabrication. CruiseAids is a caused based clothing line to raise awareness and funds about HIV transmission.
” I was fortunate to have been be able to live in gay spaces with access to the latest groundbreaking scientific and health advances with HIV research, prevention and education.
Using current information and personal past experiences my goal is to help specific demographics left behind with false and/or dated information due to lack of government funding, community involvement or geographic situations. By incorporating wearable and appealing trends and adapting “trigger” words or vocabulary with stigmas I hope to start educational conversations and have the wearer and viewer seek more information and make positive decisions for a movement of self awareness in HIV transmission and other mental and psychical health issues that is still affecting the gay community.”
My first day with 52 business made me aware of my lack of organizational skills. Trying to run a business that deals with creative production its easy to get caught up in the development process and ignore key steps to ease the stress of distribution, communication and branding.
Different parts of business come natural to an artist such as networking and concept development. With a project like CruiseAids where I am trying to reach a broader spectrum and leave my comfort zone there is a large number of information that Colin and 52 Business will guide me trough and make less intimidating.