Week 15: Social Media with FitLot


By now, pretty much everyone on the planet has seen those ads for quick belly fat busting supplements.  Everyone also knows that those ads are complete scams.

This week I sat down with Adam from FitLot, a 501c(3) nonprofit organization committed to building outdoor fitness parks in communities across America (check out FitLot’s Facebook and Twitter).  Adam is young, bright, motivated, and like most entrepreneurs, overwhelmed by social media.

I’d like to think, when it comes to getting fit, most people understand the secret to success – developing a routine and sticking with it.

The same philosophy holds true when it comes to developing a social media plan for your business.

As with getting fit, the first step is to start small.  If you’re trying to get rid of that muffin top, you don’t start by running a marathon on day one.  If you do, you most likely will throw up and quit.  Avoid this by setting aside 15 minutes each day solely devoted to developing a social media plan.

“What do I do in that 15 minutes?” Again, start small.

Spend one session reading a cool article about how to use Facebook for business.  Spend another session checking out what your direct competition does on social media.  Definitely spend time researching what your business idols do with their social media.

You might be asking yourself, “shouldn’t I spend that time posting stuff about my business?”  Eventually you will.  Remember, posting something just to post is a really bad plan of attack.  First, you need to learn what type of content to post, when to post, and much more.  It is way better to have consistent quality content than quantity.

Unfortunately, if you want to have an awesome social media presence for business, and do it all by yourself, there is not “one awesome trick” you can try.  Turn off as many distractions as possible and start a short, daily routine devoted solely to your social media plan.

Before you know it, you’ll have a sweet 6 pack…of tasty brew to celebrate how awesome your social media presence has become!

-Jeff Januszek