Social Media Sunday School: WTF is “Newsjacking” anyway?
Newsjacking: (v) the process of injecting your brand into the day’s news, creating a twist that grabs eyes when they’re open widest. (made popular by the David Meerman Scott book of the same name)
Most weeks, I’d write helpful “how to” guides on navigating the world of social media.
But one week, Ashton Kutcher put his foot in his mouth on Twitter AND THE WHOLE INTERNETS WAS TALKING ABOUT IT.
So I wrote this article about ghost tweeting, using Ashton Kutcher as a reference point, and my average post views went from under 300 to almost a thousand.
That’s TRIPLE the traffic for no goddamn reason other other than keyword tags, y’all.
So now, whether I’m blogging for my company or my clients, I keep relevant news in mind – because it’s a huge factor not only in terms of relevancy to the reader, but also in terms of Google recognizing your content as “news.”
My favorite tool for this is Google.com/Trends
You can also drill down by topic and sign up for email updates on topics that you care about.
However I don’t find this extremely useful in cases when I have to write about, let’s say, Pinterest, and need some specific.
So for that situation, I’d use News.Google.com and search “Pinterest:”
For maximum effect with Newsjacking, the key is to act quickly – when the news is just at it’s peak.
P.S. Got questions? Answers? Challenges in the realm of online marketing?
I’d love to hear them!