Working with startups, the #1 question I get is:
“How do I build a giant, loyal, responsive audience in one month and with zero dollars and very little time/management/upkeep?”
To which my initial response is as follows:
It’s not that you can’t build a big, badass audience out of thin air without ads.
YOU CAN. This is the internet.
But if you want your audience to go all in, YOU have to go all in.
And it all starts with developing a small but loyal audience that can help your brand achieve exponential reach — because they care.
So here’s what you’re going to do to make people care:
STEP 1: SET YOURSELF UP FOR SUCCESS CHECKLIST
_____ Fill out your profile COMPLETELY and make sure the bio is interesting
_____ Upload a nice, clear profile photo
_____ Follow 25 people FIRST who are active and who you know will interact with you
STEP 2: THE FIRST 25
With any new Twitter account, focus on those first 25 people and find ways to interact with them genuinely.
Not about your product or brand, but about THEIRS.
This is important because it teaches you two very important principles that every social media manager should experience:
#1: Your audience doesn’t care about you, they care about them
#2: People will give a shit about you once they are convinced you give a shit about them
So you have to give ALL the shits when you launch something new.
STEP 3: THE WINGMAN EFFECT
Now that you’ve engaged in conversations and gotten followbacks from those first 25 influencers, it’s time to get down to business.
The goal: to get these people to post about you, RT your content, or otherwise share something good about you with their own audience.
“OMG I KNOW BUT HOW DO I DO THAT!?!?”
Calm down. Twitter isn’t that much different from “real life.”
Think about someone who’s been a cheerleader or promoted you – without prompt.
Chances are, at some point, you did something really great for them.
Maybe it was a helpful business introduction or an unsolicited shout out for something great they were doing.
Whatever it was, you did something nice for someone without expecting anything in return. (That’s the important part.)
AND THEN YOUR GOOD BUSINESS JUJU CAME BACK TO YOU TENFOLD.
That’s called karma. It’s also called the “wingman effect.”
And it works.