Forget what they told you about posting 3 tweets/day and 2 facebook posts/day just to stay in front of your audience…
Let’s talk about how to get the most out of of really great social content.
Because posting irrelevant, boring, mediocre things to Social Media could (and probably will) cause you to LOSE followers/fans.
And no one wants that.
Here are some of my favorite ways to “close the content loop” to make sure that you’re getting maximum attention from everything you create.
(So you can spend more time focused on producing quality information rather than worrying about meeting a quota).
MAKE IT EASY TO SHARE
Want to have your information shared across Facebook? Try working it into an interesting visual or infographic. Make sure the image is properly sized (we’ve got a free guide for that here).
If you’ve got a blog, make sure you have social share buttons installed so that people can easily share your posts to their own social media page.
FACEBOOK BOOST POSTS
Facebook boost posts (different from Ads) are when you pay a small amount of $ (I usually stick with $5 or $10 at a time) to increase the number of times your post is seen in the news feed of people who like your page (and/or their friends).
I’ve found this to be a really good investment when paired with a really compelling post.
(Here’s a more detailed run down of my typical boost post formula to get the most of your content and dollars).
REDUCE, REUSE, RECYCLE
Oh hey, unless your post is about how shocked you are about the latest Tiger Woods scandal (or something else that is “right now” specific), you can probably reuse that.
Of course you want to do this strategically so that you don’t sound like a broken record, so here’s how that works:
Go to relevant niche blogs, a reddit thread or use Twitter Advanced search to find someone asking a question that your blog or visual could answer. Then – give a short version answer and link them to your content for more info.
You can also reference previous content within your own, newer content.
*NOTE: This edition of Sunday School contains 2 examples of repurposed content as reference links.
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