Search Influence

Week 8 : Search Influence SEO Analysis

For the Week 8 business, Writing Your Own Wedding Vows, we need traffic to our site.  To run our test, we got traffic by buying Cost-Per-Click google ads, but this is not a long term sustainable model.  We need organic traffic directly from search engines. Our initial research showed that many people were searching for Read more about Week 8 : Search Influence SEO Analysis[…]

Basecampe Icon

Asana to Basecamp: A Story of Organizational Needs

To organize our team and give our work space some kind of cohesiveness, we’ve recently adopted Basecamp as our primary online hub. The thing is, we haven’t always been using Basecamp. Basecamp is essentially a way to organize your projects online across all the major web browsers, with the cool added bonus of having mobile Read more about Asana to Basecamp: A Story of Organizational Needs[…]

3 Steps

The 3 Steps to Starting a Business (Part 3 of 3)

Step Three: Cost of Acquisition vs. Profit To get to the heart of confidence in profitability and positive projections though, a very simple comparison needs to be made: cost of acquiring a customer versus what you can make off of a customer. At least in the beginning stages of a start-up, this is more than Read more about The 3 Steps to Starting a Business (Part 3 of 3)[…]

Peter with Door

Functional Art: How We Stumbled Upon This Week’s Business

I’m very excited about Week 7.  I’ve run across Peter Stanley’s art and/or mechanisms all over town.  He creates the “Huge A**” bike trailers that you always see people having a good time on.  He also built the pirate ship bike for Pirate Pizza that sells around the Marigny.  Really cool stuff: I first found Read more about Functional Art: How We Stumbled Upon This Week’s Business[…]

3 Steps

The 3 Steps to Starting a Business (Part 2 of 3)

Welcome back for this week’s continuation of The Three Steps to Starting a Business–we’re back with Step 2 of the process! Step Two: Approach and Iterate So how exactly do you use your target customer base to help you develop and launch your first product iteration? You approach them. Reach out to your customer base Read more about The 3 Steps to Starting a Business (Part 2 of 3)[…]

Jason America

Benjy’s: The Evolution of an Idea

When Jason first pitched the idea for a patriotic clothing line this past Sunday night, I thought he was crazy.  I brushed the idea off and said I’d mull it over.  I know Jason loves his USA week swag, but he’s a weirdo. While using Google Adwords Keyword Planner to do some preliminary research on the search volume for Read more about Benjy’s: The Evolution of an Idea[…]

3 Steps

The 3 Steps to Starting a Business (Part 1 of 3)

It’s Easier Than You Think Last week, the crew made their way to the Big Apple for an interview with Fox & Friends, during which Colin and Jason discussed the 52businesses’ “secret” and the importance of recognizing diverse entrepreneurial opportunities. Most importantly, however, Colin spoke a bit on how to quickly and efficiently start a successful Read more about The 3 Steps to Starting a Business (Part 1 of 3)[…]

Art of Growth Hacking

Growth Hacking Strategies 101

The success of Week 6’s business depends heavily upon our ability to develop and implement a premiere marketing strategy for our patriotic-themed clothing line. So, we reached out to the entrepreneurial community for advice on their favorite growth hacks. Here are some of our favorite answers: Gozde Aksay – Co-founder, Salary Fairy: Our members receive Read more about Growth Hacking Strategies 101[…]

Celery

User-Friendly and Nutritious Pre-Orders with Celery

The team kicked off Week 5 with the audacious plan of writing and selling a children’s book knowing it was prime time to set up a sound revenue stream by selling a straightforward product.  The children’s book is an easily-digestible and marketable product which provides us with the opportunity to inspire future generations to explore Read more about User-Friendly and Nutritious Pre-Orders with Celery[…]