Asana to Basecamp: A Story of Organizational Needs

To organize our team and give our work space some kind of cohesiveness, we’ve recently adopted Basecamp as our primary online hub. The thing is, we haven’t always been using Basecamp.

Basecamp is essentially a way to organize your projects online across all the major web browsers, with the cool added bonus of having mobile app accessibility and e-mail integration. Basecamp isn’t brand-spanking new either, it has a hefty track record: 15 years in business and a claim to have “helped over 285,000 companies finish more than 2,000,000 projects“ last year alone. Before the age of Basecamp though, we were sporting Asana.

Asana and Basecamp accomplish the same thing. They’re both great, trusty online organizational platforms. It’s just that our team didn’t fit Asana’s structure as much as we currently do Basecamp’s.

The Problem

For starters, there wasn’t universal buy-in—not everyone was using Asana and quite a few didn’t feel incentivised. This lead to inefficiencies when it came to completing tasks, less motivation during the work process, and inevitably, we ended up not using Asana’s service as intended. We never got to use and feel its full potential.

Members of the squad got to talking. Alternatives were suggested. Our organizational structure was quickly becoming a problem for team engagement.

We needed to ensure team members’ were actively engaged in project development and completion, and we needed a sleek platform that would help foster full scale adoption. Individuals either needed to be comfortable navigating Asana’s systems and features or we needed to bite the bullet and learning an entirely new platform.

We didn’t need a top-down decision to just “use it” nor did we want anyone to be able to use “I don’t get this” as a fallback reason for not engaging. Eventually, Basecamp entered the conversation.

The Solution

Thanks to a bit of discussion and doing our homework, we settled into our own little Basecamp. We quickly noticed a tighter organizational structure take form, which equated to a good atmosphere: it either felt intuitive or easy to learn for the team. We also couldn’t sneeze at the fact that it’s the industry standard. It also didn’t seem to lack any of the features we require.

While we’re trucking along with Basecamp at the hip, we understand that we may not always use Basecamp. You and your team need to feel an organizational structure and cohesiveness that feels natural. Our Basecamp could be to you what our Asana age was to us: it may not fit you as well as it does us. This fundamental cornerstone doesn’t take the same shape for everyone; not everyone’s gonna like using an online platform as they beep-boop around the city in a big blue bus.

You just need to find your own Bob.